Achurr
Proptech
Introduction
Achurr is a property discovery platform I founded to simplify how people find rental homes, shortlets, and properties for sale through a fast and frictionless digital experience. The platform enables users to explore listings instantly and connect directly with property owners or agents via call or WhatsApp,
removing common barriers found in traditional real estate platforms.
As Founder and Head of Product, I led the end-to-end creation of Achurr, defining the product vision, designing the user experience, and developing the brand identity to establish a trustworthy and modern proptech presence.
Challenge
Property discovery in many local markets is often fragmented, slow, and heavily dependent on manual agent processes. Existing platforms introduce friction through complex onboarding, outdated listing structures, and delayed communication.
Key challenges included:
Designing a unified experience for rentals, shortlets, and property sales
Reducing entry barriers while maintaining user trust
Helping users quickly evaluate different property types
Enabling fast communication between seekers and property owners
Building an MVP capable of validating multiple property use cases
The product needed to balance simplicity with flexibility across different housing needs.
Merche for marketing
Research & Insight
I analyzed user behavior around property searches, studied competing platforms, and observed how people typically discover homes offline and online.
Key insights:
Users want immediate browsing without mandatory sign-up.
Strong visual branding increases perceived trust in property platforms.
Property seekers scan listings quickly rather than reading long descriptions.
Clear pricing, imagery, and location details drive engagement.
Mobile-first experiences are critical for adoption.
These insights informed both the product structure and the visual identity system.
Admin back
Solution
I led the design and execution of Achurr across product and brand:
Product Experience
Designed a frictionless browsing experience across rentals, shortlets, and property sales
Implemented a no-signup exploration model to encourage discovery
Created structured listing layouts optimized for fast scanning
Integrated direct Call and WhatsApp contact for immediate communication
Built a mobile-first interface aligned with real user behavior
Brand Identity
Developed the Achurr brand identity to communicate trust and simplicity
Defined visual language including typography, color system, and interface tone
Ensured consistency between brand expression and product experience
Positioned Achurr as a modern, accessible proptech platform
The result is a cohesive product and brand ecosystem that enables faster property discovery while establishing credibility for a new platform.
Transform Complex
Concept into
Seamless Product
Available for Full-time hiring, Freelance or Framer Project